ABOUT US

The official lifestyle brand for the town of Seaside, Florida. Home of the SEASIDE t-shirt & Bud the Dachshund.

How it all Began

In 1982, Robert and Daryl built two houses in Seaside before the master plan for the town was taken beyond the conceptual stage. While Robert was busy planning and designing, Daryl used her entrepreneural ingenuity to create a buzz in this remote new town to spur interest in buying real estate. She started simply with a Saturday market. Scouring the local area for straight-off-the-boat shrimp, fresh baked bread, home grown tomatoes and watermelons, Daryl displayed her wares on wood picnic tables under canvas umbrellas on the beachside of town.

How it all Began

In 1982, Robert and Daryl built two houses in Seaside before the master plan for the town was taken beyond the conceptual stage. While Robert was busy planning and designing, Daryl used her entrepreneural ingenuity to create a buzz in this remote new town to spur interest in buying real estate. She started simply with a Saturday market. Scouring the local area for straight-off-the-boat shrimp, fresh baked bread, home grown tomatoes and watermelons, Daryl displayed her wares on wood picnic tables under canvas umbrellas on the beachside of town.

the dream of a simple, beautiful life

…in a beach town where porch-sitting and strolling were activities as important as swimming and sunbathing.

"In the beginning our business was building a town in a very remote area of the Gulf Coast of Florida. After taking a few basic drafting courses at the local college I crafted the first SEASIDE® tee. The white cotton t-shirt with the simple graphic, SEASIDE® became the uniform for the first architects, pioneering home-builders and early locals who came together to make the vision of Seaside a reality. Since 1981 the SEASIDE® t-shirt has become a statement of our shared search for a simple, beautiful life - and the legacy of our Town."
- co-founder of Seaside, Daryl Davis

Other than Robert & Daryl Davis, bud the

dachshund

was probably the most common site around town in the early days.

Bud worked very hard during the inception of the town, accompanying Robert to work everyday.Bud would ride in Robert's bicycle basket to the office. After that it was a steady stream of meetings and sight visits. Bud took his job of House Inspector very seriously, but those close to Bud knew he was secretly looking for leftover lunch scraps from the carpenters. Perhaps the dachshund has become the symbol for New Urbanism movement because of Bud's personality and legendary status. Maybe everyone needs a dachshund of their own to help build a proper town!

Bud worked very hard during the inception of the town, accompanying Robert to work everyday.Bud would ride in Robert's bicycle basket to the office. After that it was a steady stream of meetings and sight visits. Bud took his job of House Inspector very seriously, but those close to Bud knew he was secretly looking for leftover lunch scraps from the carpenters. Perhaps the dachshund has become the symbol for New Urbanism movement because of Bud's personality and legendary status. Maybe everyone needs a dachshund of their own to help build a proper town!

To experience Seaside...

is more than just buying some t-shirts. Being a part of the Seaside family is a feeling. It's a camaraderie that you share something in common with a complete stranger. It's an experience of your best family memories. It's  enjoying the Summer concerts in the Amphitheater and watching fireworks over the Gulf of Mexico. It is riding your bike for all of your daily errands.

It is a simple, beautiful life.

To experience Seaside...

is more than just buying some t-shirts. Being a part of the Seaside family is a feeling. It's a camaraderie that you share something in common with a complete stranger. It's an experience of your best family memories. It's  enjoying the Summer concerts in the Amphitheater and watching fireworks over the Gulf of Mexico. It is riding your bike for all of your daily errands.

It is a simple, beautiful life.

meet the team

Be sure to say hello next time you are in Seaside!

Daryl Rose Davis

Founder & Owner The Seaside Style

Erica Gibson Pierce

CEO The Seaside Style

Makenzie Carter

Director of Brand Development The Seaside Style

Ann Grelling Foster

Director of Sales & Operations The Seaside Style

Kendall Andrews

Ecommerce Director The Seaside Style

Pam Riley

Visual Merchandiser & Buyer The Seaside Style

Kandice Kelly

Inventory & Warehouse Manager The Seaside Style

Ryan Phillips aka "Phil"

Manager The Seaside Style

Buddy Wayne

Town Mascot The Seaside Style

We're hiring

for all of our stores in Seaside, FL

apply here